How to Pronouce Seth's Name Finally Revealed

Since I started posting regurgitations of my big brother Seth Godin's blog here at the P'maja Crew we've been agonizing, or at least thinking, about the correct pronunciation of his name. Well, here he is now to clear everything up. Those émigrés..tchah.
 
And a worthwhile quote 'Just because it's important to YOU that I see your press release [or blog!] doesn't mean it's important to me. And even though it costs you nothing to send to me, doesn't mean you have the right to do so". Hear, hear, as they say in the House of Lords.