This is a great post from my big brother, even if he doesn't say so himself.
It's essentially the "way to have a great idea is to have loads of bad ones" formula (sometimes using the Babe Ruth analogy - the year he hit the most home runs, he also held the record for most strikeouts, whatever that means). And now there's a new real-life example who you can relate to and who hasn't been dead for about 90 years - Tim Burton!
So I'll keep posting then!...
Seth's Blog-the original internet marketing guru (he'd put it in a much less hackneyed way than that)