Benedict Francis-Kentigern, or BFK as we know him, is an affable motoring journalist of the old school. Dropping out of some big public school somewhere in England to pursue his passion of pretending to race cars, he's acquired such an array of tweed jackets with leather elbow patches, arran sweaters and empty travel sweet tins, that you can't help but ignore him. Look forward to BFK's occasional reports on motoring, cars, and what drives the people that drive them, in his section to be found somewhere on the site.
Hi gang, I just had to tell you about I new product which I'm really excited about and which has just arrived at the Puumaja. It's called Dodo Juice, and, despite it's name, isn't really made from a dodo nor is it primarily juice, but rather a vast range of hip-to-the-jive (or whatever the young people are saying nowadays) car detailing products.
Essentially, car detailing means keeping your car's interior and exterior uber-clean, and dodo juice focuses on the latter. No more ragged sponges from under the sink, and grit-swilling bucket of fairy liquid once every 3 months, you can now wash, clay ( to removed contaminants like bits of dead fly and deeply encrusted grime) polish, wax and protect your car, all using the Dodo Juice range.
In my opinion the waxes are the flagship products and they come in a selection of 8, four 'soft' waxes and four 'hard'. There's also a limited edition 'austintacious' range, which evokes memories of my old mini clubman days (well, I had a mini clubman key fob anyway).
These waxes look and smell very tempting (it was with a sinking feeling that my youngest grandaughter woke me up at zero-crack hundred hours when staying over the other weekend, saying 'Grandpa, this marzipan tastes funny'!) and have tropical themed names like 'Rainforest Rub' and 'Banana Armour' but there's a serious point to them. They contain Carnauba wax, derived from the leaves of a specific type of palm tree which grows in tropical latin america, and other natural ingredients including beeswax. This is what gives the waxes their protective oomph and helps to encourage passers by using your car's paintwork as a mirror.
There's a whole load more, including synthetic products called sealants, which perform a similar function to wax, quick detailing products like 'Red Mist', paraphernalia such as a huge furry glove nicknamed the 'wookie's fist' (for washing the car, it's a little more forgiving than a scouring pad I find) and even a spray called 'Time to Dry', which, believe it or not, speeds up the drying process after you've washed the car! Sunday afternoons in Shakespeare Drive will never be the same again, all the neighbours are going to want some Dodo Juice of their own now.
Well, they'll have to visit dodojuice.com to do that, or if in Estonia, they can always contact the Puumaja crew, who are now distributing this wonderful product, straight to your door if necessary. And...
ok that's enough plugging - ed
Seth's Blog-the original internet marketing guru (he'd put it in a much less hackneyed way than that)